Tier 03
You are selling to the person holding the bottle at 11pm on a Saturday. They make the recommendation. They decide what gets poured. Almost nobody is actually talking to them.
Every dollar you spend on the on-premise channel eventually depends on one person: the bartender who either recommends your product or does not. You can win the shelf, win the buyer, and win the account, and still lose that moment.
The Bar Societies exists because that person already trusts a room. We built the room.
Which is exactly why nobody believes them. A member of the Society has no obligation to you, which is what makes their recommendation worth something.
You are in front of hundreds of working bartenders who chose to be there. What they say about your product afterward is real, and you should want that.
One partnership reaches every member in the market. Add markets as we open them. Your reach grows with the network.
If the product does not land behind the bar, you will hear it here first, from people with no reason to soften it. That is worth more than a campaign that tells you it went great.
Single market or the full network. Tell us what you are trying to do and we will tell you honestly whether this is the right way to do it.
Request Brand Partnership