Expansion
We do not open a market from the outside. We open it when somebody who actually works in that market wants to run it.
The whole premise is that this is by the bar industry. The second we parachute into a city we have never worked in and tell the bartenders there what their community should look like, it is exactly the thing we built this against.
So we go where somebody local raises their hand.
Who works there, which venues matter, what the calendar actually looks like, and why the industry in that city needs a room. You know this and we do not.
Enough working bar staff to fill a room. Enough venues to make a network real. Enough brand interest to fund it. If any one of those is missing, we say so honestly rather than launching something that dies in six months.
The site, the three-tier structure, the membership forms, the brand relationships, the event playbook, and access to the full network. What you bring is the market.
Every Society opens the same way. Founding members get in free, and that is how you build the room before you ever ask anybody for money.
Enough working staff that a room of them is worth being in. This is not about population, it is about density.
You work in this industry, in this city, and people know your name. That is the whole qualification.
Bars and restaurants that would rather be inside the network than outside it. Usually you already know which ones.
Every market we have opened had an obvious gap somebody should have filled years ago. If you can name yours, you are probably right.
If you work in the bar industry and think your market needs a Society, we want to hear from you. That is genuinely how every one of these gets started.
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